Social Media Marketing
We focus on content led, noise cutting social media strategies.
What is social media marketing?
Social media marketing is the use of social media platforms, such as Instagram, Facebook and TikTok, to promote your brand, product or service by allowing you to engage with your existing customers as well as constantly reaching out to new ones. As the old saying goes, content is king, and in this day age age that expression is as relevant as ever.
What is organic marketing vs paid marketing ?
Organic marketing is any social media activity without a paid promotion. Paid social refers to advertisements or sponsored posts that brands pay a social network to display to audiences beyond just their followers.
Why do we recommend social media marketing?
While it may seem overwhelming, its importance cannot be underestimated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. What's more, 27% say that finding products to purchase is their main reason for using social media.
But to target the right audience and see the results requires both strategy and creativity. The wide range of social platforms available to run ads on – each with their specific ad formats, approach to targeting and user behaviour – allows us to reach people in multiple ways across multiple touch points. We curate bespoke platform mix as well as content creation for each objective and audience, and provide recommendations and best practices for maximum impact.
Key benefits include:
Growing your brand awareness - Social media marketing will make it easy to spread the word about your products and mission
Increasing your traffic - Using social media and linking it to your website will increase your traffic tremendously.
Promoting your products and services -This is ultimately why you invest in marketing, right?
Retargeting - Did you know that generally only 2% of customers will actually purchase something during their first visit to your site? Creating retargeting ads can help reach that other 98%.
Why do you need a social media marketing strategy?
There's a reason why people turn to social media marketing agencies like us. We will help tailor the right strategy for your brand in order to see the results you're looking for. It’s important to have a strategy so you’re able to not only promote brand awareness but to also listen, learn and engage with your audience.
Strong, Organic Presence - Post consistently, plan out posts in advance and get them scheduled and posted on time. Failure to maintain consistency is the leading factor for why social media accounts stop growing.
Target Your Audience More Effectively - Use audience engagement elements, such as polls or open-ended questions, into your updates to understand your audience’s thoughts, needs and problems so you can provide value to solve them.
Creative content - A strategy in line with your business goals will facilitate creating content that resonates with your audience, gives you the opportunity to refine the quality of your material, and enables you to think about how you can get creative with social posts. This can include using the more dynamic tools available on the social media networks - perhaps you’ll have the bandwidth to develop live videos on Facebook, or Instagram Stories. You might be able to participate in, or even create your own Twitter chats, and more. Whatever it may be, you’ll be able to dive in and show your audience you know what you’re doing
Stay Ahead of the Competition - Focus on those fine details which help you stand out from everyone else in your niche. Analyze what’s working, or not working, to start developing your brand story and voice, establish a distinctive look and feel for your accounts, and all while remaining consistent and providing value to your audience.
What converts followers into buyers using social media?
Connection: by building a strong connection and trust between you and your audience whilst providing a safe and supportive online space.
Strategy: creating a content and community management strategy that helps you to build a genuine connection with your audience, converting them into brand fans and then, hopefully, loyal customers.
Understanding: Making sure you provide a product or service that solves your followers' problems. Ask yourself, Why do they follow me? What do they want from me? How can I solve their problems?
Social media platforms we work with: