Telling your brand story through data driven paid social strategy and execution.
What is paid social?
Paid social is another form of advertising in which you pay to advertise content on popular social media platforms, as opposed to organic or free content, with the primary goal of converting your audience into customers. You’ll know a paid social media advertisement when you see one based on the “sponsored” or “promoted” tag near the post.
Paid social adverts have the potential to blend seamlessly into social feeds without the user being fully cognisant that what they are viewing is actually a paid ad, for this reason advertisers are very keen to use this as part of their strategy.
By investing in a paid social strategy you can build brand awareness, increase sales and drive website traffic.
Did you know, over 3.8 billion people use social media with the average person spending 2h and 16 mins and has an account on at least 9 platforms. So whether you love it or hate it, social media ads are now a necessity, and boosting them on paid social media may just be your jackpot too.
How can paid social help your business
It’s crucial to stay on top of social media trends to gain audience insight - who they are, what they like - especially with the pace it’s growing at.
Consumers of all ages and genders are spending a great deal of their time on social media. It is no longer just content, it’s the first place people go when creating, sharing or sourcing content, making it an established channel for customer acquisition, remarketing and engaging existing customers.
You may be wondering why not just stick to organic? Well for starters organic social media traffic can take days to build due to the algorithms at work behind the scenes. This could cost you visibility and leads particularly if you’re running a short campaign. With paid social media, your campaign can get started with an extra boost at a speed that organic posts just can’t match. In addition to sustaining views, traffic, and engagement, you’ll have the benefit of retargeting consumers with your ads to achieve an advertisement frequency that you can control.
Why use Inflorescence Media as you Paid Social Agency?
Social media is an ever-evolving platform. Therefore, as a brand, it's beneficial for your business to develop a social media strategy that is in contrast with the latest trends - this is where we come in.
We've built our experience by working with some of the biggest names in B2B technology, B2C lifestyle, and with partner agencies and broadcasters. We apply that experience to integrate with your team, understand your brand, and deliver comprehensive work that becomes a natural extension of your business story. Take a look at our case studies - they speak for themselves.
That being said, our experience doesn't come without our specialised marketing team who have a wealth of experience and knowledge. From putting a strategy together to implementing it, our team is built to guarantee that your campaigns are as effective as they can be.
With ongoing optimisation and testing through multiple analytics platforms, we are always adapting and modifying your campaigns to ensure your ads are creating results that matter.
Inflorescence Media was born out of a passion to combine creative vision with intelligent strategy - with the objective of achieving high-performance results. We work hard to give your business the support it needs to ensure that you meet all your KPIs. We are here to help you every step of the way.
Paid Social and the iOS 14 update
You most probably have heard the frenzy around the new iOS 14 update and the impact it has had on marketing, particularly paid social.
In short, the update gives users the ability to directly control how and if they share their personal data along with who they share it with. The challenge we face now is less tracking and targeting resulting in less ability to connect the campaign with the results. This does in no way mean that Facebook and instagram are ineffective as a channel, it just means we need to be more strategic on how we learn and get to know our audience. As a team we have adapted our marketing efforts with multiple tactics in order to effectively track what’s happening and create better strategies to optimise your campaigns which we would love to discuss with you.
Which channels do we work with?