How to Increase Traffic to Your Ecommerce Website
With recent developments in the globe and changing customer behaviour, ecommerce is expected to see further 18% growth in 2020. Additionally, by 2023, total e-commerce sales are expected to reach more than $740 billion.
As over half of the consumer population prefers to shop online, organic traffic is crucial for any ecommerce business to thrive and increase conversions. With more consumers shopping online, it’s inevitable for ecommerce businesses to improve their online presence. So to make sure your audience finds your website to make a purchase, you need effective strategies and creative techniques to drive traffic to your online store.
There are many platforms and channels businesses can use to enhance reach, improve engagement to sustain growth and we are listing key strategies you can use to make sure your ecommerce website is seen by your target audience:
Invest in Technical SEO
SEO continues to play a key role in driving organic traffic for many ecommerce businesses as 30.5% of ecommerce traffic originates from search engines. So it’s important to have your website optimized to be indexed by Google and other search engines. More and more people are turning to search engines to look for products and it’s crucial for your website to show up in the first page of the results to get ahead of your competitor.There are multiple ways to optimise an ecommerce website for SEO and optimize ranking to increase leads. These could be improving mobile site and loading speed, writing detailed product descriptions and making sure relevant keywords are added to key areas such as meta descriptions and titles. By having a strong SEO your website will be shown to the right people through algorithms of search engines.
Creating the Right Content
Having quality and authentic content on your website that your audience finds interesting and engaging is crucial to support your SEO which ultimately drive more traffic to your website. Choosing the right images and providing the right answers for your audience’s possible questions are crucial to increase your website’s authority.By providing relevant information that your visitors want to see, you would also be able to improve your business’ credibility as an industry expert and this would have a positive effect on purchasing decisions of users. Providing original content in multiple formats such as videos or blog posts would create an extra benefit for your ecommerce website. Analyze what your audience enjoy using and develop content based on your findings.
Leveraging Email Marketing
Customers that have purchased from you before are 67% more likely to purchase from you again than new customers. So a personalized and targeted email marketing strategy is a very powerful tool to increase your website traffic. It’s also important to take into consideration the buyer’s journey and at which stages they are. By using segmentation and personalized experience, you can make sure your brand message gets across to the right people. For instance, you can choose to send a specific promotional campaign to the people that have purchased from you before or send a different message to the ones that have added products to their carts when they have visited your website.
Using Referral Marketing
Customer referrals can make or break an ecommerce business as up to 90% of purchasing decisions can be influenced by reading online reviews. That is why it’s beneficial for businesses to have as many positive reviews as possible about their products and their brand. In order to accomplish that, it’s very common for businesses to make the effort and ask their most loyal customers to leave a review.Even though very few people would take the time to leave a review, it’s been found that 70% of consumers would be willing to do it when they are asked to. So make sure to send an email to your repeat customers and ask them to leave a review for you if they are satisfied your products. Also offering discounts and promotions may encourage them to leave a review as well.
To Sum Up
Undeniably, increasing your website traffic will result in growth of your ecommerce store. Transforming your inbound marketing strategy and optimizing your current content will help to increase the visibility and engagement of your website. So, by being proactive and investing in key issues that will facilitate organic traffic, you can outperform your competitors.At Inflorescence Media, we help ecommerce businesses reach their marketing goals and generate more revenue. Get in touch with us so we can help you boost your ecommerce traffic.