Almost 4 billion people use social media globally and in 2020, the number is expected to reach half of world’s total population. But at the same time you may be realizing that you’re not getting the same reach and engagement you used to get which is a result of the constant changes in algorithms of social media platforms. However, using paid social you can make sure your post is placed in your users’ feeds.
Almost 4 billion people use social media globally and in 2020, the number is expected to reach half of world’s total population.
But at the same time you may be realising that you’re not getting the same reach and engagement you used to get which is a result of the constant changes in algorithms of social media platforms. However, using paid social you can make sure your post is placed in your users’ feeds.
One of the great ways to reach your right audience is using paid social management with right targeting and budget options. Using social media ads, sponsored content and boosted posts give brands the opportunity to build their customer base and increase awareness.
Paid social management would be even more important for brands that have Millenials and GenZ as their target audience because according to them social media is the most relevant channel to see ads.
Overall, it was reported that younger turn to social media when they research for products and services, with 27% of internet users discover new products through social ads.
As social media is expected to grow and more people start using these platforms, businesses will have more opportunities to increase awareness and reach their target audience.
Here are 5 reasons why you need paid social management to boost sales:
1. Helps to Increase Your Reach
With social platforms users continue to increase, they have the ability to put your brand message in front of the right users. Almost all of them offer advanced targeting options to really hit the right demographic so all you need to do is make sure you know your audience very well and find out where they spend their time online.
To be able to maximize the impressions, it’s crucial to align the paid social strategy with audience behaviour and this would lead to an increase in traffic of the website and conversions.
2. Boosts Your Brand Awareness
Increased brand awareness is one of the most important benefits of using paid social. It helps brands to reach people who might be interested in their products but also who are not following them. In fact, brands can get up to three times more traffic by using paid social.
Advertising is a great tool to reach non-customers and social media advertising is definitely a way to go for many brands. Plus, by running regular ads brands can get recognition which will help to enhance their credibility and increase engagement.
3. Fits Your Budget
Social media ads are often a cost-effective way to get impressions and clicks for brands. As each platform use a pay-per-click type of payment, the ads are priced by how many people viewed them and how many clicked on them. So this means businesses only need to pay when their ads get interaction.
With paid social management, depending on a brand budget and campaign goals, total spend can be set to a certain amount. And the total investment can be adjusted due to the results and by analyzing what works best.
4. Enhances Your Targeting
Using paid social tools allows you to have control over who exactly sees your ad with their effective targeting capabilities. While each social platform has its own unique options, they all allow their users to target specific demographics, interests, location and more.
In fact, some platforms have the ability to target specific users who have visited a brand’s website before or users who have similar characteristics to the ones that have made a purchase. So by using these tools, marketers are able to narrow down on audience groups to target specific users who would have the potential to buy from their brands.
5. Gathers Audience Insights
One of the great benefits of using paid social is that it provides marketers with valuable insights on user behaviour. Social media platforms have all advanced analytics on user data which can have a direct effect on shaping marketing strategies.
By analyzing how a certain campaign performed, marketers make decisions on those more accurate insights and make changes on their future campaign strategies. The audience groups which show the highest engagement can be studied and new campaigns can be built on those findings to increase traffic and conversions.
Start Paid Social Management Today
As organic reach on social networks face a continuous decrease, paid social can have a great potential for brands to reach their right audience and increase their revenue. It ultimately helps businesses grow their customer base and community to build a stronger brand.
At Inflorescence Media, we have years of experience creating paid social campaigns that drive results for many businesses.
If you’re ready to see how social media advertising can help your business contact us today.